Lazada鍦ㄤ腑鍥芥敞鍐岀殑鍏徃鍚嶇О涓衡€滀腑鍏村垱杈撅紙涓婃捣锛夊浗闄呰锤鏄撴湁闄愬叕鍙糕€濓紝瀹冩槸Lazada鍦ㄤ腑鍥界殑鍞竴鎺堟潈杩愯惀鍏徃銆備腑鍏村垱杈撅紙涓婃捣锛夊浗闄呰锤鏄撴湁闄愬叕鍙告垚绔嬩簬2017骞?2鏈?9鏃ワ紝娉ㄥ唽璧勬湰涓?000涓囧厓浜烘皯甯侊紝涓昏浠庝簨鐢靛瓙鍟嗗姟骞冲彴鐨勮繍钀ュ拰绠＄悊銆傝鍏徃鎷ユ湁Lazada涓枃绔欑殑鍏ㄦ潈缁忚惀鏉冿紝骞舵壙鎷匧azada涓浗甯傚満鐨勬帹骞裤€佸缓璁惧拰绠＄悊銆?/p>
Lazada涓浗绔欎簬2014骞存寮忎笂绾匡紝鍚屾椂涔熸槸Lazada鍦ㄥ叏鐞冭寖鍥村唴鐨勭涓冧釜绔欑偣銆傜劧鑰岋紝鐢变簬瀛樺湪鐫€寮哄姴鐨勬湰鍦熺珵浜夊鎵嬶紝Lazada涓浗绔欏苟娌℃湁鑾峰緱棰勬湡鐨勬垚鏋溿€傚湪鎴嚦2016骞寸殑涓ゅ勾鏃堕棿閲岋紝Lazada涓浗绔欑殑GMV锛堟€讳氦鏄撻锛変粛鏈獊鐮?浜跨編鍏冦€?/p>
闅忕潃鐢靛瓙鍟嗗姟琛屼笟鐨勫彂灞曪紝Lazada鍐冲畾閲嶆柊瀹¤涓浗甯傚満銆?017骞达紝Lazada瀹ｅ竷涓庢窐瀹濊揪鎴愪簡鎴樼暐鍚堜綔锛屽苟寮€濮嬩簡璺ㄥ鐢靛晢涓氬姟鐨勬嫇灞曘€傞€氳繃涓庢窐瀹濈殑鍚堜綔锛孡azada寰椾互杩涘叆鏇村箍娉涚殑涓浗甯傚満锛屾帰绱㈡柊鐨勫闀跨偣锛屾墦閫犲嚭鏇村ぇ鐨勭珵浜変紭鍔裤€?/p>
鐒惰€岋紝鐩村埌2018骞达紝Lazada鐨勪腑鍥藉競鍦轰唤棰濅粛鐒跺緢灏忋€傚湪涓滃崡浜氬競鍦烘柟闈紝Lazada鐨勮〃鐜版瘮杈冨嚭鑹诧紝寰堝揩灏辨垚涓虹數瀛愬晢鍔￠鍩熺殑棰嗗鑰呫€傝€屽湪涓浗甯傚満鏂归潰锛孡azada闇€瑕侀潰瀵圭殑绔炰簤鍘嬪姏闈炲父寮哄ぇ锛岃繖涔熸槸Lazada杩熻繜娌℃湁瀹炵幇甯傚満瑙勬ā鍖栫殑涓€涓噸瑕佸師鍥犮€?/p>
鍙﹀锛孡azada鍦ㄤ腑鍥界殑杩愯惀妯″紡涔熼渶瑕佷笉鏂垱鏂般€傛瘯绔燂紝Lazada鍜屼腑鍥芥湰鍦熺殑鐢靛晢浼佷笟閮藉瓨鍦ㄧ潃宸ㄥぇ鐨勫樊寮傘€傚湪涓滃崡浜氬競鍦轰腑锛孡azada涓昏鏄熀浜嶣绔攢鍞ā寮忥紝鍦ㄨ繖涓競鍦轰腑锛屽ぇ澶氭暟鐨勬秷璐硅€呴兘娌℃湁淇＄敤鍗★紝鎵€浠azada鎻愪緵浜嗕竴浜涙浛浠ｆ敮浠樻柟寮忥紝鑰屽湪涓浗甯傚満涓婏紝鎯呭喌鍒欐埅鐒朵笉鍚屻€?/p>
鎬讳箣锛孡azada鍦ㄤ腑鍥界殑鍓嶆櫙渚濇棫鏈煡銆傝櫧鐒跺凡缁忔湁浜嗕竴瀹氱殑鍙戝睍锛屼絾瑕佸湪涓浗甯傚満瀹炵幇甯傚満瑙勬ā鍖栵紝杩橀渶瑕佽繘涓€姝ュ垱鏂板拰鍙戝睍銆侺azada闇€瑕佷笌娣樺疂鍚堜綔锛屽疄鐜拌法澧冪數鍟嗙殑鎷撳睍锛屽悓鏃讹紝涔熼渶瑕佸皾璇曚笉鏂垱鏂帮紝閫傚簲涓浗甯傚満鐨勯渶姹傦紝鎵嶈兘鍦ㄤ腑鍥藉競鍦轰笂鑾峰緱鎴愬姛銆?/p>
